On Wednesday, 20 November from 17:15 to 19:00 hrs at Drift 13, Purdue Polytechnic Institute’s Colin Gray will speak on intentionally misleading design in his talk Deceptive design and the growing threat of ‘dark patterns’ in technology practices. Be advised, this is an in-person event and seating is limited.

The strategic goals of organizations increasingly consider the role of user experience, impacting both the design of user interfaces as well as the relationships of humans and society to technology. But while knowledge of user needs and human psychology is generally framed as a means of generating empathy or reducing the divide between humans and technology, this knowledge also has the potential to be used for nefarious purposes.

About

Colin’s work crosses multiple disciplines, including human-computer interaction, instructional design and technology, policy and law, design theory and education, and engineering and technology education.

Colin M. Gray also holds appointments as Guest Professor at Beijing Normal University and Visiting Researcher at Newcastle University. Their research focuses on the ways in which the pedagogy and practice of designers informs the development of design ability, particularly in relation to dark patterns, ethics, and design knowledge.